Gear Up!

Be it premium skis and this-year model snowboards, essential warm thermals and underlayers, or the most stylish outerwear fit for it's buzzing après scene, there are many options for shopaholics here in Niseko. 

Part of the reputable Rhythm Japan brand, Rhythm Summit specialises in equipment for the backcountry. Backcountry touring is a growing trend in skiing, and Niseko is one of the best places on the globe to do it, so Rhythm have opened this store to help tourists access the backcountry safely and with the best possible equipment in hand. Rhythm Summit is located only 50m from the main Rhythm store. 

As far as outdoor sports brands go, few names spring to mind before The North Face. For over 50 years, they've been making high quality outdoor gear to keep you warm in style. Gravity Niseko is a dedicated seller of The North Face apparel, including skis, poles, accessories, jackets, gloves and beanies. They also stock some other premium brands such as Helly Hansen, offer ski rentals and a very tasty in-house drip coffee.  

Zaka, Niseko's most fashionable boutique shop, can be found on level 2 of Odin Place at the Hirafu Intersection. Stocking adults and children's outerwear, apres wear, layering, accessories and boots, Zaka has quickly developed a huge following with affluent Niseko guests seeking high end alpine fashion and a premium shopping experience. Zaka has also extended their fashion line to include golf wear for the growing summer market. 

Another must visit retail store is Ikeuchi at Skye Niseko. Ikeuchi is a famous Hokkaido-owned and operated luxury ski wear chain with 4 outlets in Niseko-Hirafu and others littered throughout the island prefecture. They stock only the best of the best ski wear and outdoor clothing, including the hard-to-find-elsewhere EA7 brand by Emporio Armani. 

Check out our Ultimate First Timer's Guide to Winter in Niseko.