The World is Watching: Niseko Joins WSJ’s Top 10 Places to Visit in 2025

From its pristine slopes to its exquisite dining scene, Niseko is more than just a ski destination—it’s an experience. Here’s what makes it truly special:

Niseko is one of the best places to ski in Japan, famed for its dry, light powder snow, which consistently ranks among the finest on the planet. With an average annual snowfall of over 15 metres, skiers and snowboarders can expect unparalleled conditions throughout the 2025/26 Niseko ski season. Whether carving down groomed runs or exploring the backcountry skiing in Niseko, powder hounds will find their perfect playground.

Beyond the slopes, Niseko is home to some of the most exclusive and comfortable accommodations in Japan. Ki Niseko, a ski-in/ski-out boutique hotel, offers the perfect balance of affordability and luxury, making it a top choice for travellers. With onsen experiences, elegant rooms, and an unbeatable location at the base of the mountain, Ki Niseko ensures a seamless and unforgettable stay. Discover more about Ki Niseko here.

Niseko has earned a reputation for fine dining that rivals the world's best. Home to Michelin-star restaurants in Niseko and renowned izakayas, the region offers a fusion of authentic Japanese flavours and international gourmet cuisine. Whether indulging in kaiseki dining, fresh Hokkaido seafood, or après-ski cocktails, food lovers will be in paradise.

While winter remains the highlight, Niseko is a year-round haven for outdoor enthusiasts. Visitors can enjoy:

• Hiking and cycling through breathtaking landscapes
• Rafting and fishing in pristine rivers
• Downhill MTB riding for adrenaline seekers
• Golfing on lush, scenic courses
  

As one of the Wall Street Journal’s Top 10 Travel Destinations for 2025, Niseko continues to evolve. Exciting updates include:

• New ski lifts and resort expansions, ensuring even better access to Niseko’s legendary slopes (Learn more here).
• New luxury accommodations opening their doors, enhancing the hospitality scene.
• Upcoming events and festivals, from winter sports competitions to summer cultural celebrations (Check out Niseko Tourism’s event calendar).
  

In their latest travel hotlist, WSJ highlighted Niseko for its unmatched skiing conditions, vibrant culinary scene, and seamless fusion of Japanese and international influences. Compared to other destinations on the list, Niseko stands out for its four-season appeal, authentic Japanese ski culture, and continuous growth as a world-class resort.

Planning a trip? Here are the top experiences you can’t miss:

• Ski the legendary runs: From beginner slopes to expert backcountry lines, Niseko has it all.
• Relax in an onsen: Guests of the hotel can choose to relax in the Ki Niseko onsen, or for day bathing check-out our Onsen Guide for the best post-adventure relaxation.
• Indulge in Niseko fine dining: Michelin-starred restaurants and hidden gems await, check our restaurant guide for the best eats in town.
• Explore off-piste: Snowmobiling, snowshoeing, and side-country skiing in Niseko offer endless adventure.

• Best time to visit Niseko? Mid-January to February for peak powder, or summer for outdoor adventure.
• Where to stay? Ki Niseko for an affordable yet luxurious ski-in/ski-out experience.
• How to get there? Fly into New Chitose Airport, then take a direct bus or private transfer.
• Lift passes? Book early for the best rates (Niseko United lift pass info).

With its Wall Street Journal recognition, new developments, and ever-growing reputation, Niseko has never been more exciting to visit. Whether you’re a seasoned skier or a first-time visitor, now is the time to experience Niseko’s legendary slopes, luxurious accommodations, and vibrant culture.

Don’t miss out! Book your trip today and experience one of the world's top travel destinations in 2025.